Pixelworks Announces Seventh Generation Visual Processor, Redefining the Performance Boundaries for Mobile Gaming

Pixelworks X7 Enables Breakthrough Visual Performance for Mobile Gaming by Combining High Frame Rate, High Resolution and HDR with Extremely Low Latency and Reduced Power Consumption

Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative solutions for video and display processing, today unveiled its latest seventh generation mobile visual processor at its product launch event in Shenzhen, aiming to exceed users’ expectations and growing demand for uncompromised visual performance on mobile games. Specifically designed to solve the fundamental pain points for visual performance of games on mobile devices, the X7 incorporates Ultra-low Latency MotionEngine® Technology coupled with upgraded intelligent display and Low Power Super-Resolution.

The Pixelworks X7 processor dramatically improves video and image quality on both LCD and OLED screens as well as enables refresh rates of up to 180Hz for FHD+ resolution and 144Hz for WQHD+ resolution, providing device manufacturers with extensive and comprehensive functions for achieving intelligent and superior display performance on mobile devices, from smartphones, gaming devices, tablets to AR/VR HMD.

“Our X7 processor brings together the industry’s highest quality and most advanced display enhancement features to enable breakthrough, PC-like visual performance for mobile gaming”, said Leo Shen, Sr. VP, GM of Mobile BU, Pixelworks. “Leveraging over two decades of Pixelworks display processing expertise, together with more recent collaboration efforts with game engine partners, we are eliminating the boundaries for gaming on a mobile device – making high resolution, high frame rate and reduced power consumption a reality, while simultaneously driving down latency to nearly zero. The alignment of our X7 processor and a growing gaming ecosystem provides significant benefits to both mobile device manufacturers and end users, as the demand for AAA games on mobile devices continues to grow faster than all other gaming platforms.”

The Pixelworks X7 processor combines the features from all previous generations, with painstaking optimization for increased performance advantages targeted at significantly elevating the visual experience for mobile gaming. New and enhanced features of the X7 visual processor include:

Ultra-low Latency MotionEngine® Technology: The mature MotionEngine® technology upgraded the low frame rates that are common in mobile games to smoother, smarter, higher frame rate motion quality. The new X7 visual processor takes superior motion to a completely new level through a closely integrated solution together with gaming content creation and production by cooperating with the market’s leading game engine platform. As a result of this integration with the mobile gaming ecosystem and deeper algorithm optimization, the X7 visual processor effectively reduces the latency after frame interpolation to the lowest level physically achievable. Additionally, by offloading processing from the GPU to deliver the optimal and smoothest animation, the X7 dramatically lowers the power consumption of mobile devices, enabling high frame rate gaming over extended periods of time.

3D Noise Reduction: Pixelworks X7 processor takes the elimination of noise reduction for videos with dim lighting to a completely new level. Due to underexposure, video distortion or noise can make motion look blurry and dark, and rough when the display window is enlarged. Pixelworks’ new 3D Noise Reduction not only compensates for the visual noise of 2D images, but also conducts dynamic analysis between frames for more precise noise reduction, resulting in motion that is more clear and true to life.

”We are delighted to cooperate with Pixelworks in building the ecosystem for mobile gaming.” said Beibei Xiao, Greater China Business General Manager, Unity, “The release of Pixelworks X7 processor is a major breakthrough in elevating the frame rate, reducing game latency and lowering power consumption for mobile games. It relieves the pain points bothering content creators, production platforms, and mobile device manufacturers in upgrading the visual quality for mobile gaming. We look forward to having in-depth cooperation with Pixelworks and bring more fascinating mobile games to our users. ”

Source: Pixelworks Website
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